Saturday, July 28, 2012

Sayonara Haagen-Dazs Philippines!

When I learned that Haagen-Dazs Philippines slashed its ice cream products down to a whopping 50%, I just thought that it was to accompany the closing of some of their branches.

What I didn't realize at the time was that it was actually a clearance sale as General Mills, the brand's exclusive distributor, decided to shut down Haagen-Dazs' operations in the Philippines!


Before that particular business decision came to play, General Mills was even planning to put up at least 5 to 10 more shops in Metro Manila.

Haagen-Dazs Cafe SM Megamall

But the plan never took shape as the brand failed to draw more customers which the company attributes to "an increasingly challenging business environment."  

We don't have to be an expert to understand that the market is being dominated by rival Selecta and the numbers concur as it continues to enjoy its 70% market share which is further cemented by the success of  Magnum.


Haagen-Dazs' biggest problem here in the Philippines is that it can't compete with the prices set down by Selecta and other companies, including that of independent stalls found inside the mall. But as far as quality is concerned, no one can deny Haagen-Dazs ice cream's topnotch taste! 


As Haagen-Dazs prepares to take its final bow here in the Philippines, I, for one want to say my simple thanks for all the delightful memories we had with the said ice cream brand.

Thanks for making our bonding time more fun! 


A big thanks for making our family time more special!


With a heavy heart, we say:

Sayonara slow-melting ice cream!


Sayonara Haagen-Dazs Fondue!


Don't forget to grab your favorite Haagen-Dazs products while they're still within reach.


The Big Haagen-Dazs Sale happens until September 13, 2012 at the following outlets:


CASH & CARRY
CORINTHIAN VILLAGE MART
DEC SUPERMARKET
DUTY FREE l E.C. CONVENIENCE STORE
EVERPLUS CONVENIENCE STORE
HI- TOP SUPERMARKET QUEZON CITY
LANDMARK MAKATI
LANDMARK TRINOMA
LUCKY CHINATOWN
MAKATI SUPERMARKET ALABANG
MANDARIN SUPERMARKET
MARKET MARKET
PARCO QUEZON AVENUE
RALPH'S LP LEVISTE
RALPH'S MAKATI
ROBINSONS BF PARAÑAQUE
ROBINSONS BLUE WAVE MARIKINA
ROBINSONS CALIFORNIA MANDALUYONG
ROBINSONS CIRCLE C CONGRESSIONAL
ROBINSONS ERMITA
ROBINSONS GALLERIA
ROBINSONS METROEAST
ROBINSONS OTIS
ROBINSONS VICTORIA TOWER TIMOG
RUSTAN’S ALABANG
RUSTAN’S CORINTHIAN
RUSTAN’S FORBES l RUSTAN’S GREENBELT
RUSTAN’S KATIPUNAN
RUSTAN’S GLORIETTA
RUSTAN’S MAGALLANES
RUSTAN’S ROCKWELL
RUSTAN’S SHANGRI-LA
RUSTAN’S TOMAS MORATO
SHOPPERSMART
SHOPPERSVILLE
SHOPWISE ALABANG
SHOPWISE ARANETA
SHOPWISE COMMONWEALTH
SHOPWISE HARRISON
SHOPWISE LIBIS
SHOPWISE MAKATI
SHOPWISE SUCAT
SOUTH SUPERMARKET ALABANG
UNIMART SUPERMARKET
WALTERMART E. RODRIGUEZ
WALTERMART MAKATI
WALTERMART SUCAT

Haagen-Dazs Philippines
Website

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